The other NATO

With the release of Chicken Little Hollywood is rolling out Digital Theaters.

Theater owners, however, have refused to pay the roughly $100,000 per screen to digitize if the only content is the same old movie. They want new 3-D flicks, live music concerts and sports events to lure more patrons.

John Fithian, president of the National Association of Theater Owners (NATO), likens Disney's effort to a "first experiment" for digital cinema, but cautions that many tests lie ahead before a wide digital deployment to the roughly 36,000 movies screens in the United States takes place.

Maybe people will pay to see good 3-D flicks (not the old campy 3-D Horror/Sci-Fi flicks), or to see major sporting events in something higher def. than HD TV. Otherwise I think theaters that don't have a catch (like retro drive-in, or beer and chips) will have a hard time drawing in enough people to turn a profit.

In other news Sony is getting slammed on Amazon for selling CD's with a windows root-kit on it.